By: Jessi Parker, Member-At-Large
Who – Junior League of Greensboro with support from the Greensboro community and friends and family of league members.
What – The Little Black Dress Initiative (LBDI) is a week-long fundraiser, driven by social media posts, to raise awareness about poverty in our society. The fundraiser was started by the Junior League of London in 2014. Women participating in the LBDI wear one black dress for five days and use social media posts to obtain online donations. If not able to wear a black dress, participants are encouraged to wear another variation of a black outfit for the five-day period.
When – November 6–10, 2017
Where – The LBDI happens wherever you are! Work, home, out with friends. You will wear your dress for those five days, when possible, to raise awareness and encourage donations to support the mission of the Junior League.
Why – Wearing the same dress for five days represents the lack of choices of individuals living in poverty. The Junior League of Greensboro is focusing particularly on the elderly population of Guilford County living below the poverty line. While the iconic black dress can be worn for a variety of occasions, a group of powerful and dedicated women wearing the same black dress for five days can spark a change in the community.
How -Through the Little Black Dress Initiative the Junior League of Greensboro aims to raise awareness and funds for our current initiative: Aging. Most of us have a very prominent social media presence, and through this campaign we hope to utilize social media to obtain donations. With each social media post, the goal is to also shine a light on the difficulties our aging population living in poverty must face. If you are participating in the LBDI Initiative, you will receive a toolkit with sample posts the week before it starts.